How Tech Company Oneflow Uses Superads to Unlock Creative Insights
About Oneflow
Oneflow is a publicly traded Swedish company specializing in digital contract management solutions. Unlike traditional e-signature tools, Oneflow offers an end-to-end platform for creating, negotiating, signing and managing contracts, with seamless integrations into CRMs, ERPs and other business systems.
At the forefront of growth and performance marketing, Anand Nambiar, Oneflow’s Head of Growth (and host of The Growth Marketer podcast), leads the company’s efforts in scaling demand generation and optimizing paid campaigns across LinkedIn, Meta and other platforms.
Empowering everyone on his team—from designers to growth marketers—with the possibility of keeping track of ad performance across different channels was a challenge.
Checking results across multiple platforms—LinkedIn, Meta and others—can be time-consuming and complex, especially for those unfamiliar with each platform’s interface.
Furthermore, Oneflow structures its creatives around themes, but evaluating performance across all platforms in one place was very difficult.
Why Superads
While searching for a tool to centralize ad performance data, Anand explored multiple solutions but found none that supported LinkedIn—until he discovered Superads.
The fact that it offered integration with both Meta and LinkedIn (with YouTube on the way) was a game-changer. The free plan made it easy to try, and since then, there has been no looking back!
For B2B tech companies like Oneflow, LinkedIn is a key advertising channel, one that has been overlooked by other analytics tools.
How Superads Transformed Oneflow’s Creative Performance Tracking
From the moment Oneflow connected its LinkedIn and Meta accounts, Anand knew he had found the right creative tool.
When I connected LinkedIn and Meta, I saw the magic. Having a single view of channel-wise data was exactly what we needed to make informed decisions quickly.
Superads’ intuitive UX/UI, pre-built reports and filtering options made creative performance analysis effortless.
But what truly stood out was its ability to track performance at a creative theme level across multiple platforms—something that was previously difficult and time-consuming.
We structure our creatives around themes, making it difficult to evaluate their performance across all platforms in one place. Superads solved that.
Another major benefit? Shared dashboards that provide realistic, actionable data, not just static snapshots.
Instead of constantly exporting and updating reports manually, Anand’s team can now share easy-to-understand dashboards where team members can adjust date ranges and track performance on their own.
Why Recommend Superads
For Anand, creative performance is key to standing out in the highly competitive B2B tech space.
While most reporting tools focus on general marketing metrics, Superads is one of the few platforms built specifically to measure creative effectiveness—essential for growth-focused brands.
Superads is a game-changer for marketers. In a crowded market, the way to differentiate your brand is through impactful creatives, and being able to measure their effectiveness is critical.
Looking Ahead
We’re thrilled to be working with Anand Nambiar and the Oneflow team, and we value their expertise in growth marketing and performance optimization.
As we continue to evolve Superads, Anand’s feedback is helping shape our product roadmap to make creative analytics even more powerful for B2B and tech companies worldwide.
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