How Mabel’s Labels Simplified Ad Analysis with Superads
Published Jan 13Background
About Mabel’s Labels
Mabel’s Labels is a direct-to-consumer e-commerce brand focused on personalized products for families. With a target audience highly active on social media, creative performance plays a key role in driving their success.
However, managing data from multiple social media channels and combining it in one place for quick analysis and collaboration can be a hassle. As Joe Machen, their experienced Digital Marketing Manager explains:
Social media reporting is fragmented, unintuitive and difficult to analyze without stitching together third-party platforms and spreadsheets.
Stepping in
Why Superads
Joe and his team explored their options thoroughly. They considered building an in-house solution combining BI tool Looker with a Supermetrics plugin to extract data. And they researched different creative analytics tools in the market, and tested Motion. But they weren't convinced, so they kept looking for alternatives.
From the moment they tried Superads, it stood out. Its simple design and incredible pricing were exactly what they needed. With a clean UI, powerful features, and no upfront cost, Superads became the obvious choice. Joe immediately recognized its value, especially compared to the higher price tags of other tools they had tested.
I’m very surprised we can use this tool without having to pay!
Solution
Using Superads
Superads proved to be more intuitive than other tools Joe’s team had tried. The interface felt cleaner and made navigating the platform seamless. The experience of working collaboratively within Superads was smooth and efficient across teams.
The platform’s AI capabilities for performance analysis were another highlight, making it easier to derive actionable insights from creative performance data
Results
Optimized Creative for Each Channel
Superads quickly became Mabel’s Labels’ go-to tool for ad performance reporting and creative optimization. By eliminating the need to manually combine and analyze data, the team could focus entirely on improving creative—the key driver of their social media success.
Superads provides so much value since effective creative is the critical success factor in social media marketing.
For Mabel’s Labels, Superads delivered what other tools didn’t: a clean, powerful, and easy-to-use platform—all without the hefty price tag.
Joe recommends it to any team focused on improving their ad performance:
It’s the secret weapon for social ad performance optimization. You should use it because it provides incredible value without any cost.
Superads makes creative analytics simple. Quickly see what’s working and what’s not with clear, actionable reports your team can use to optimize campaigns and achieve your goals.
Get started for free today and unlock better insights for better results.
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