Mindful Agency Enhances Creative Feedback Loops with Superads
Published Jan 13
Background
About Mindful
Mindful is a leading creative advertising agency specializing in helping high-growth, VC-backed tech companies acquire qualified users through Meta, Google, and TikTok ads.
Founded by Zachary DiBlasi, an advertising expert with experience working with renowned brands like Framer, Descript, Kalshi, Post Malone, and MrBeast, Mindful knows that success on paid social hinges on high-performing creative—and they excel at delivering that.
Challenge
Why Did Mindful Choose Superads
Zachary discovered Superads while searching for a solution that could streamline the flow of data and insights from his client's ad accounts over to his creative team
He wanted an efficient way for everyone at Mindful, from strategists to video editors, to get immediate access to ad performance information.
Superads stood out from other creative analytics tools for its ability to simplify complex data, making it easy to foster the creative feedback loop needed for success in paid social.
Everyone on our team wants to know what ads are performing best so they can learn and improve. This feedback loop is only possible with a tool like Superads.
Solution
Features That Make a Difference
A standout feature for Mindful is Superads’ ability to share live dashboards with fully customizable date ranges.
Unlike static snapshots, Superads provides interactive shared reports, allowing both in-house teams and agency clients to access performance insights and adjust dates as needed.
For a fast-growing, fast-paced agency like Mindful, this flexibility is a must.
Results
Breaking Through Traditional Ad Reporting
Zachary recommends Superads to other agencies and brands because it addresses a common challenge in performance marketing: making creative insights accessible and actionable across teams.
Superads solves a problem that every growing company using performance marketing faces—gaining a better view of creative performance.
While attending to multiple clients at the same time, Mindful was able to gather creative insights that led to data-backed decisions to optimize paid strategies.
Being able to quickly assess which content is best performing with conversion-focused creative metrics gave Mindful the power to plan coordinated campaigns for each account and scale.
Looking ahead
We’re thrilled to work with Mindful and collaborate with Zachary and his team. Their expertise and feedback are invaluable as we continue to refine and improve Superads daily.
We’re excited to support their exponential growth and deliver the customized tools they need to create exceptional results for their clients.
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