The Top 22 Best Social Media Analytics Tools for 2025

Cracking the code for social media success isn’t just about staying active and posting on schedule. It’s also about measuring your results to ensure your target audience is paying attention.

Fortunately, many excellent social media analytics tools are now available to help you optimize your digital marketing strategy. With Superads, you can access advanced analytics, enjoy user-friendly interfaces and leverage actionable creative insights—perfect for savvy business owners and marketers.

This article explores the top tools for advanced social media analytics and the best social media insights platforms for fine-tuning your strategy and achieving results.

Criteria for Selecting the Best Social Media Analytics Tools

Before selecting an analytics platform, it’s good to understand what to look for. Consider these criteria:

The Top 22 Best Social Media Analytics Tools in 2025

With these pointers in mind, it’s time to get to the main event—picking the best analytics platform for your brand. Our team agrees that these are the top 22 options for 2025.

1. Superads

Key features:

• Instant insights
• Real-time ad analysis
• Customizable reporting
• AI-powered categorization
• Visualized data for teams
• Comprehensive performance metrics
• Efficient report sharing

Superads is listed first because we are one of the best tools for in-depth analysis of paid social campaigns. Superside developed this platform and, as a leading creative services partner to many of the world’s top brands, we’re experts at crafting high-performing ads that drive conversions.

Our creative pedigree means that Superads has many outstanding features, including intuitive visualizations of ad performance and an incredibly user-friendly interface.

As one of the most comprehensive analytics platforms available, Superads offers users:

• AI-backed, data-driven social analytics to deliver actionable recommendations on social media strategies, driving improved return on ad spend (ROAS) and overall ad performance.
• A wide range of social media metrics for a complete picture of social media performance.
• Real-time analysis for rapid decision-making.
• Efficient analysis and reporting that allows anyone in your team to generate insights, analyze successes, and replicate and fine-tune your most successful strategies.
• An advanced segmentation feature for breaking down ads by asset type, headlines, custom dimensions and other characteristics to get deeper insights into what works and what doesn’t.
• Analytics and integration features for various social media channels, including Meta (Instagram and Facebook), LinkedIn and TikTok.

Superads has a powerful free plan, enabling your creative and marketing teams to deeply analyze performance data without using your advertising budget.

Already recognized as one of the newest, top-notch, dependable social media analytics tools for multiple marketers, Superads is a must-have—discover what Superads can do for your brand.

Pricing: Basic plan starts at $0. No trial. No compromise.

Professional plan starts at $49/month.

Great for: Businesses that require deep insights into their performance on paid social media without significantly impacting their budgets.

2. Hootsuite Analytics

(Source: Hootsuite)

Key features:

• Audience and engagement analysis
• Trend analysis
• Time and activity analysis
• Post performance analysis
• Competitive benchmarking

Hootsuite is ranked second for its diverse analytics options, covering various platforms like Facebook, Twitter, Instagram, Pinterest, YouTube and TikTok.

Its tools provide a wide range of metrics, making it a comprehensive choice for social media teams, including those in highly regulated industries and government entities.

Pricing: On request.

Great for: Campaigns that cover a wide range of platforms. Hootsuite is also certified by FedRAMP for compatibility with the requirements of United States public agencies.

3. Semrush Social

(Source: Semrush)

Key features:

• Audience and engagement analysis
• Post performance analysis
• Competitive benchmarking

Semrush Social is a user-friendly option that offers a variety of easy-to-understand analytics tools, providing an excellent overview of social media performance.

Its features include analytics for your business’s social media accounts (specifically Facebook, Instagram, TikTok and LinkedIn) and a social tracker for keeping an eye on your competitors.

Semrush Social also includes a “content insights” tool for simplified dashboard views of social performance and an AI tool for posting new content and staying ahead of trends. (Note that the AI doesn’t extend to analysis, though.)

Pricing: $29.99 per month with an existing Semrush subscription and an additional $29.99 monthly for the Social Content AI feature.

Great for: Businesses prefer a top-down overview of social performance rather than a deeper dive into more nuanced metrics.

4. Socialinsider

(Source: Socialinsider)

Key features:

• Audience and engagement analysis
• Trend analysis
• Post performance analysis
• Competitive benchmarking
• Sentiment and emotion analysis

Socialinsider’s analytics platform includes the basics, enabling users to monitor engagement, reach, impressions, follower growth and channel performance.

Its specialized “AI Instagram listening” feature, which tracks the perception and audience sentiment for particular brands, campaigns and hashtags, sets it apart. This feature can be extremely valuable in ensuring the success of your next campaign.

It’s worth noting that while Socialinsider’s overall analytics cover TikTok, LinkedIn, Facebook and X, only Instagram is supported by AI-powered listening.

Pricing: Plans range from $82 a month for small businesses to personalized quotes for enterprise-level outfits.

Great for: Businesses primarily focused on maintaining or growing their Instagram audiences.

5. Sprout Social

(Source: Sprout Social)

Key features:

• Audience and engagement analysis
• Trend analysis
• Post performance analysis
• Competitive benchmarking
• Paid performance reporting

Sprout Social’s analytics tools measure ROI for social campaigns to optimize strategies.

Its analytics suite includes an advanced listening tool that gathers social data to help you stay informed about industry influencers, demographic information, brand sentiment and share of voice (SOV). It also provides sentiment analysis for crisis management and influencer recognition to identify potential brand advocates.

This combination of features makes Sprout Social’s tool one of the more advanced offerings on the market. It’s worth considering for detailed social media management but has a hefty price tag.

Pricing: $199 monthly for a basic package; enterprise-level solutions are “price on request”; premium features like listening are charged extra.

Great for: Mid- to enterprise-level social media teams with the budget to access premium features.

6. Iconosquare

(Source: Iconosquare)

Key features:

• Audience and engagement analysis
• Automated reporting
• Post performance analysis
• Competitive benchmarking

Iconosquare stands out in the social media analytics world with collaborations ranging from Jimmy Choo to NASA. Its advanced analytics and user-friendly visualization features also make it popular among smaller companies.

This solution provides a low barrier to entry, offering users a 14-day free trial and free tools like Instagram or Facebook audits. Its paid analysis options include engagement and community analytics and over 100 social media metrics to help you understand your social performance.

Iconosquare provides analytics across multiple platforms, including TikTok, X, LinkedIn, Instagram and Facebook, with specialized features such as “reels analytics” making it a popular choice.

Pricing: Plans start at $49 per month.

Great for: Larger social media management teams that need a wide range of metrics at their fingertips.

7. Agorapulse

(Source: Agorapulse)

Key features:

• Audience and engagement analysis
• Trend analysis
• Time and activity analysis
• Post performance analysis
• Multi-platform video analytics

Agorapulse is a full-service social media management platform focused on delivering bottom-line results. Its analytics tools measure ROI, identify top-performing team members and provide detailed performance analysis and reporting to streamline your marketing efforts.

Agorapulse’s dedicated advocacy tool sets this platform apart. This feature helps brands identify and leverage advocates to generate leads and drive brand growth on Facebook, Pinterest, LinkedIn and X, making it ideal for boosting organic reach.

Pricing: Agorapulse offers a free service tier with limited reporting capabilities or a range of paid services starting from approximately $55 (EUR 49) per month.

Great for: Brands focusing on advocacy and influencer marketing to expand their reach.

8. Keyhole

(Source: Keyhole)

Key features:

• Audience and engagement analysis
• Time and activity analysis
• Post performance analysis
• Competitive benchmarking
• Hashtag analytics
• Influencer marketing and monitoring

Keyhole simplifies social media analysis without compromising on data. Its aggregated dashboard allows your team to track performance across multiple platforms in one view, making it easy to assess campaign performance.

Keyhole offers detailed analysis, including insights into optimal posting times, content repurposing strategies, social listening, hashtag analytics, competitor analysis and influencer marketing metrics.

It’s ideal for social media performance tracking on TikTok, LinkedIn, YouTube, Facebook, Instagram and X.

Pricing: Campaign-based pricing starts at $100; project-specific quotes are available on request.

Great for: Keyhole has significant experience in the e-sports and entertainment industries, making it a good option for businesses in these sectors.

9. Rival IQ

(Source: Rival IQ)

Key features:

• Audience and engagement analysis
• Post performance analysis
• Comparative content analysis
• Hashtag analytics
• Time and activity analysis

Rival IQ, established in 2012, offers simple tools for tracking social media performance and trends. It provides free tools for investigating activity and engagement across Instagram, Facebook, LinkedIn, X and TikTok.

Its paid options offer various analysis tools for all platforms, too. These include performance evaluation for content and hashtags and a feature for comparing different post types (e.g., carousel vs. video).

Rival IQ also provides machine learning-based analysis to swiftly identify and replicate successful posts or investigate the factors contributing to a competitor’s post success.

Pricing: Subscriptions start at $239 a month.

Great for: Rival IQ has experience providing analytics for higher education institutions and non-profits, making it a strong fit for organizations in these sectors.

10. Brandwatch

(Source: Brandwatch)

Key features:

• Audience and engagement analysis
• Post performance analysis
• Comparative content analysis
• AI-enhanced analysis
• Social media management
• Trend prediction

Brandwatch's comprehensive social media management software is designed for teams handling multiple channels and large-scale campaigns. It includes features such as analytics, social listening, post management and trend prediction.

Brandwatch stands out because it can gather data from various sources such as traditional social media platforms like Facebook and Instagram, as well as sites like Reddit, forums and review sites. It's also one of the few companies on this list that has integrated AI into all aspects of its social media monitoring and analytics. Brandwatch offers a wide range of options but may be excessive if you only need social media analysis.

Pricing: On request.

Great for: Enterprise-level social media teams that want to be able to manage campaigns, create content, analyze results and centralize CRM in a single platform.

11. SocialPilot

(Source: SocialPilot)

Key features:

• Audience and engagement analysis
• Post performance analysis
• Time and activity analysis

SocialPilot’s analytics suite provides detailed reporting for metrics like engagement, audience demographics, high-performing content identification and activity analysis.

The platform’s user-friendly interface has made it popular with various users, especially smaller businesses. Other attractive features include scheduled performance reporting and an easy-to-use social media calendar tool.

This analytics tool can be used for Facebook, X, LinkedIn and Instagram. SocialPilot also supports various integrations, such as Canva and Dropbox, making it easy to incorporate into existing workflows.

Pricing: Packages range from $30 to $200 a month.

Great for: Smaller teams and businesses that need basic analytics.

12. Audiense

(Source: Audiense)

Key features:

• Audience and engagement analysis
• Audience posting analysis
• Influencer identification

Audiense provides a unique market-research-focused platform to give brands deep insight into their current and potential audiences. It’s an ideal tool for social and marketing teams wanting to define their target markets.

Audiense sets itself apart with its detailed customer demographic analysis, cultural insights for targeted marketing and influencer identification (to find that perfect brand partner). It also integrates with several social listening and personality trait tools, helping brands discover what drives their audiences.

While Audiense only uses data from X and Facebook, it’s still a good choice for companies focused on refining their customer segmentation through social media insights.

Pricing: Ranges from $30 a month to over $1,500, depending on the package.

Great for: Companies at the earliest stages of defining their target audience and social media marketing strategy.

13. Mention

Key features:

• Audience and engagement analysis
• Trend analysis
• Competitive benchmarking
• Influencer identification
• Sentiment analysis

Mention’s social media tools make social media management, monitoring and analysis easy. The platform’s monitoring capabilities are particularly impressive, allowing social teams to gather real-time mentions across multiple platforms and explore social data from the previous two years.

The tool tracks changes in engagement rate and mentions volume over time, as well as influencer mentions, share of voice and competitor influence. Its social management feature includes intelligent topic suggestions and scheduled publishing, providing everything a busy social team needs to stay on top of their schedule.

Pricing: Ranges from $49 per month to a bespoke enterprise-level package.

Great for: General social media management and brand tracking. (Note: The number of mentions tracked depends on your pricing plan.)

14. Followerwonk

(Source: Followerwonk)

Key features:

• Audience and engagement analysis
• Influencer identification
• Time and activity analysis

Followerwonk’s analytics work exclusively with X. Businesses can use this tool to identify influencers, research audience demographics and analyze engagement and activity patterns on the platform.

The analytics tool was acquired by Fedica, a social media management platform that has added AI and management capabilities to the mix. This allows businesses to plan strategies, schedule posts, conduct research and map followers to a country, state or city level for highly targeted marketing.

Overall, these features make Followerwonk a solid option. However, due to its limited focus, it’s likely to be a better match for entrepreneurs or small businesses that only use X to engage their audiences.

Pricing: Plans that include analytics start at $24 per month.

Great for: Smaller companies or solopreneurs that need an X-specific toolset with AI support.

15. Buffer

(Source: Buffer)

Key features:

• Audience and engagement analysis
• Post performance analysis
• Hashtag analytics
• Paid and organic performance reporting

Buffer is a social media management tool that empowers users to quickly build an audience. It includes tools for content management, post scheduling, audience engagement and detailed analytics for Instagram, Facebook, Twitter and LinkedIn.

Buffer’s analysis capabilities include tracking individual post and story performance, conducting demographic analyses and delving into engagement metrics. Users can view data for all four platforms in a single dashboard, simplifying campaign performance comparisons.

The tool also provides social media management tools for niche platforms like Bluesky and Mastodon but doesn't offer detailed analytics for either platform.

Pricing: Team packages start at $10 per month for a single channel and extend to $100 monthly for 10 channels.

Great for: Small to medium businesses needing social media management services across various platforms.

16. Oktopost

(Source: Oktopost)

Key features:

• Audience and engagement analysis
• Employee advocacy analysis
• Campaign performance analysis
• Paid and organic performance reporting
• Customizable dashboards and reports

Oktopost’s analytics connect social media performance to KPIs, making it ideal for tracking content-driven conversions.

The platform offers tools for measuring employee advocacy impact, comparing organic versus paid social media performance, social monitoring, customizable reports and sentiment analysis for a comprehensive view of social media activity.

Oktopost is designed exclusively for B2B companies and can integrate with popular business intelligence tools such as Power BI and Tableau. This feature can be particularly useful for organizations seeking to consolidate data from multiple software platforms.

Pricing: On request.

Great for: Mid- to enterprise-level B2B companies wanting a tool for seamless integration with existing business intelligence software.

17. Sendible

(Source: Sendible)

Key features:

• Audience and engagement analysis
• Time and activity analysis
• Post performance analysis
• Campaign performance analysis

Sendible offers over 200 modules for customized analysis, including automated and branded reporting for easy data sharing with stakeholders and customers, making it a valuable option for B2B teams.

Other features include connecting social media content to website traffic via Google Analytics and a “quick report” for tracking engagement across multiple platforms in one view.

Sendible also provides social media content management and AI-assisted posting, making it a versatile option for teams needing help with content quantity and impact.

Pricing: Business plans range from $89 to $750 monthly, depending on your chosen features.

Great for: Sendible’s emphasis on customized and branded reporting makes it a good choice for social media agencies looking to automate customer updates.

18. HubSpot

(Source: HubSpot)

Key features:

• Audience and engagement analysis
• Campaign performance analysis
• Keyword monitoring
• Time and activity analysis

HubSpot offers various business tools, including marketing, sales, customer service and content production tools. It offers social media analytics as part of its management package.

The platform also offers keyword and mention monitoring, alerts for sales and marketing teams, and performance comparisons across social platforms. It integrates social media monitoring tools with CRM software for sentiment tracking and management, too.

HubSpot provides various free tools and offers paid packages designed for businesses of any size. However, if you only need social media analytics, you might end up paying for additional features you won’t use.

Pricing: Comprehensive professional packages, including social media analysis, start from $800 monthly.

Great for: Enterprise-level businesses that need a complete software suite in addition to social media management and analysis.

19. SocialBee

(Source: SocialBee)

Key features:

• Audience and engagement analysis
• Post performance analysis
• Content category metrics
• Engagement maps

SocialBee offers analytics for multiple social media platforms, including Facebook, Instagram, LinkedIn, Pinterest, X, YouTube and TikTok. It includes a heatmap engagement tracker that displays interactions over time, making it easy to understand when and how people engage with content.

This tool also provides in-depth post analytics, including identifying top-performing posts and analyzing content categories. These features make finding the post styles that drive your brand’s reach and engagement much easier.

Pricing: Ranges from $29 per month for solopreneurs to $449 per month for agencies, with a free 14-day trial available.

Great for: Small to mid-level brands that want extra tools for analyzing post-by-post engagement.

20. Mentionlytics

(Source: Mentionlytics)

Key features:

• Engagement analysis
• Social media monitoring
• Campaign performance analysis
• AI-enhanced analysis

Mentionlytics is a social media monitoring tool that allows users to track mentions across social media channels, review sites, news sites, blogs and forums.

The platform offers analytics for measuring engagement, sentiment and share of voice, along with AI-powered campaign analytics and alerts to notify brands when their mentions spike.

The majority of Mentionlytics’ customers come from the Web3, finance and hospitality industries. The company has experience with various organization types within these categories, making it a good pick if your business falls into one of these sectors.

Pricing: Plans range from $58 to $792 per month for enterprise-level solutions.

Great for: Web3, finance and hospitality brands seeking a comprehensive social listening tool.

21. NapoleonCat

(Source: NapoleonCat)

Key features:

• Audience and engagement analysis
• Post performance analysis
• Content category metrics
• Time and activity analysis
• Hashtag analysis
• Competitive benchmarking

While it’s a lesser-known social media tool, NapoleonCat's analytics are as good as those of the most prominent players. It provides comprehensive options, including competitor analysis, engagement metrics and a detailed breakdown of content performance.

NapoleonCat offers scheduling, publishing, in-depth reporting and a “social CRM” feature for managing relationships with customers and influencers who reach out on social media.

NapoleonCat’s offering covers channels like Facebook, Instagram, LinkedIn, YouTube and TikTok. It’s a good tool for relationship management.

Pricing: Starts at $32 per month. Custom plans are available from $465 per month.

Great for: Businesses requiring additional support with CRM, publishing and analytics.

22. Popsters

(Source: Popsters)

Key features:

• Post performance analysis
• Time and activity analysis
• Hashtag analysis

This platform is dedicated to analyzing social media posts’ performance to understand when, how and why top posts attract attention. It allows comparing any two pages across various social media platforms, making it easier for social media teams to analyze competing content and understand what engages their audiences.

Popsters’ ability to analyze region-specific platforms such as Russian networks VK and OK, as well as Telegram, also sets it apart. This feature makes Popsters a good choice if your brand needs data on trends in Eastern Europe.

Pricing: Based on the number of platforms you plan to analyze. (Note: It’s one of the more expensive options on this list.)

Great for: Region-specific campaigns wanting to tap into platforms like OK and VK.

Supercharge Your Social Media Strategy With Superads

Each social media analytics tool we’ve discussed can help measure success and help you optimize your marketing campaigns.

If you’re looking to streamline your social media marketing efforts with fast analysis and on-demand performance reporting, Superads is the standout choice.

Elevate your social media strategy to the next level with powerful analytics and enhanced insights from Superads today.

Get started now.

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