7 best ad intelligence tools to supercharge your strategy
Today, it’s possible to monitor your competitors, improve ad performance and increase ROI with a single, easy-to-use ad intelligence tool. Many marketing intelligence platforms are available. This article focuses on the top 7 of these.
In today's hyper-competitive digital landscape, flying blind with your ad strategy isn't just risky: it's often an inefficient use of your marketing budget. Ad intelligence tools have evolved from niche solutions to valuable resources that can significantly enhance your marketing operation's effectiveness.
These platforms can help you understand not just what your competitors are doing, but potentially why their strategies are working (or failing), giving you insights to make more informed decisions about your own campaigns. The right tool can help transform your approach from educated guesswork to more data-driven marketing.
Let's explore what ad intelligence actually means in 2025, how it might benefit your specific situation, and which platforms could deliver the most value for different types of marketing teams.
What is ad intelligence?
Ad intelligence is the collection, analysis and use of advertising performance data to help marketers make evidence-based decisions about their campaigns and strategies.
Modern ad intelligence platforms provide:
- Competitive visibility: They help you track what ads competitors are running, where they're placing them, and in some cases, how long they've been active.
- Spend estimation: Gauge how much competitors are investing in different channels and campaigns
- Audience targeting: Understand which segments competitors seem to be prioritizing
- Performance trends: Identify patterns in what's working across your industry
The most powerful, AI-powered tools combine these capabilities with machine learning to surface actionable insights that would be impossible to identify manually, especially when monitoring dozens of competitors across multiple channels.
Why ad intelligence matters for advertisers
The integration of competitive ad analysis tools and AI is transforming digital marketing by clearly showing marketers how to optimize campaigns, creative choices and ad spending.
Today’s top ad intelligence platforms use AI-enhanced analytics to monitor engagement, ensuring ads reach the right target audiences at the right time. This leads to higher ROI and reduces the risk of underperforming campaigns.
Just ask Oneflow how they break down creative insights thanks to these kinds of tools.
AI is revolutionizing marketing analytics, creative performance data and how teams collaborate—so much so that 63% of marketers already use AI tools for data analysis. One Australian company achieved a 3,000% increase in return on ad spend (ROAS) while reducing marketing costs by 25% using AI tools.
These insights improve creative performance by helping teams optimize their messaging, visuals and CTAs while providing insights into their brands’ competitive positioning on the fly.
Another bonus? AI-powered ad insights tools work much faster than traditional tracking, offering instant data and allowing enterprises and big agencies to adjust their campaigns on the go for better results!
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Superads as the essential step after ad intelligence tools
Ad intelligence tools help you track what competitors are doing—but they don’t tell you whether your own ads are actually working. Knowing what others are running is useful, but it’s not enough to drive performance on its own. The real question is: How well is your ad creative performing, and how can you improve it? That’s where Superads comes in.
Superads doesn't track competitor or provides competitive analysis ads (yet).
Instead, we help performance marketers and creative teams analyze their own ad creative performance in-depth to make smarter, faster decisions about what to scale.
If you’re already using an ad intelligence tool, Superads is the natural next step:
- After you analyze competitor strategies, you need to focus on optimizing your own. Superads helps you understand which creatives are actually working—not just what others are doing.
- If you’ve identified winning trends in your industry, you still need to test them within your own campaigns. Superads provides deep AI-driven insights into what’s driving conversions across all your paid channels.
- Creative optimization doesn’t stop at benchmarking—it requires continuous testing and iteration. Superads automates this process, surfacing trends and insights without the need for manual tagging or spreadsheet wrangling.
In the future, we’ll introduce features that allow you to compare your creative performance against industry benchmarks and gain deeper insights into how your ads stack up against competitors.
For now, Superads is the tool you use after ad intelligence—when you need to move beyond observation and into action. Because at the end of the day, the best way to win isn’t just by knowing what others are doing—it’s by optimizing your own creative to outperform them.
Improve your ad campaigns
With the only AI-powered creative insights tool
built for modern marketers.
Platform-native ad intelligence tools (free)
Before investing in paid tools, it's worth knowing that major ad platforms offer free transparency tools that provide basic competitive intelligence.
If you're just starting out with ad intelligence or working within tight budget constraints, native ad libraries from major platforms can be a useful entry point. These tools offer a glimpse into what your competitors are running, with searchable access to active ad creatives. However, they’re built for visibility, not strategy.
Meta Ad Library
(Source: Meta Ads)
Meta’s Ad Library offers a searchable archive of all active ads across Facebook, Instagram, Messenger and Audience Network.
What can you access? Marketers can search by advertiser name and filter by platform, geography and ad category. You’ll be able to view creatives and basic details like launch dates.
Key capabilities:
- Search by brand/advertiser name
- View all current creative executions
- See approximate start dates
- Filter by country, platform, and category
- Access limited historical data (typically 7-90 days)
Pro tip: Use the "Why am I seeing this ad?" feature on ads in your feed to understand targeting parameters competitors are using.
That said, there’s no insight into performance—no spending, no impressions, no outcomes. It’s a creative snapshot, not a strategic asset.
TikTok Ads Library
(Source: TikTok Ads Library)
TikTok’s Ads Library, found within its Creative Center, lets you search for active ads by keyword or brand. The tool highlights public engagement metrics like likes, shares, and comments, and indicates how long each ad has been running.
What you can access? Active TikTok ads with country-specific filtering.
Key capabilities:
- Search by advertiser or keyword
- View active creatives
- See engagement metrics (likes, comments, shares)
- Check how long ads have been running
While useful for spotting trends and creative direction, it doesn’t reveal targeting strategies or spending distribution. The focus is inspirational, not analytical.
LinkedIn Ad Transparency
(Source: LinkedIn)
LinkedIn provides ad visibility through each company’s profile. The "Ads" tab displays currently running sponsored posts. This is always useful in B2B contexts, which bring you key insights into messaging, format and tone for your campaigns.
Key capabilities:
- Visit any company page and click "Posts" → "Ads" tab
- View all current ad creative
- Check targeting criteria for B2B campaigns
What you can access? Active ads from any company with a LinkedIn page.
Still, it’s limited to one company at a time, with no data on engagement, spending or campaign objectives. Historical tracking is nonexistent.
Google Ads Transparency Center
(Source: Google)
Google’s tool covers Search, Display and YouTube ads. By searching for a brand, marketers can view a list of live and recently inactive ads, along with basic creative previews and duration timelines.
Key capabilities:
- Search by advertiser name
- View current and some recent ads
- Check approximate timeframes
However, like the other tools, there’s no insight into impressions, targeting or ad effectiveness. It’s a surface-level view, siloed by platform.
7 best ad intelligence tools to supercharge your strategy
The world’s top ad intelligence tools offer many valuable creative insights. Let’s explore which tools are worth adding to your team’s tech stack right now!
1. SpyFu
(Source: SpyFu)
SpyFu uncovers competitors’ ad strategies, keyword targeting and pay-per-click (PPC) performance. It provides detailed insights into historical ad data, helping refine your advertising efforts for the best possible ROI.
As an ad spy tool, its key features include the ability to track your rival’s most successful ad copy and keywords. It also provides SEO and paid search tracking for easy optimization of organic and paid campaign performance.
Ideal for: Agencies, performance marketers and businesses focused on paid search advertising, especially those relying on Google Ads.
Competitive edge: While many marketing intelligence platforms focus on social media analytics, SpyFu specializes in PPC competitor research. Its 10-year database of historical ad data is helpful if you’re looking for a long-term view.
Pricing: The basic monthly plan starts at $39.
2.Brandwatch
(Source: Brandwatch)
Brandwatch monitors your brand’s social media ad performance, audience sentiment and competitor positioning. It tracks online conversations to provide insights on brand perception and the effectiveness of your ads.
Capabilities include an AI-powered sentiment analysis tool with real-time monitoring and trend forecasting. Added-value features include social media management, analysis of competitors' social media strategies, a well-resourced support team and influencer management capabilities.
Ideal for: Agencies, enterprises and brand strategists looking to understand how ads relate to brand perceptions.
Competitive edge: Unlike many ad intelligence tools concentrating on performance metrics, Brandwatch excels at social listening to show how your target audience reacts to your ad campaigns and messaging.
Pricing: Available upon request based on your needs.
3. Adverity
(Source: Adverity)
Adverity consolidates data from multiple platforms to provide marketers with real-time insights, predictive ad performance analysis and automated reporting.
Key features include ad performance tracking software that integrates across all major channels like Meta, Google Ads, TikTok and LinkedIn. It uses AI-driven analytics to identify trends, predict audience behavior and assess marketing campaign effectiveness.
Ideal for: Agencies and marketers looking to make data-driven decisions to drive ROI across platforms.
Competitive edge: Adverity offers excellent automation capabilities, standing out for its advanced predictive analytics and automated data integration across multiple channels.
Pricing: Available upon request based on your needs.
4. AdClarity
(Source: AdClarity)
AdClarity analyzes your competitor’s ad performance, using ad tracking and benchmarking to help you refine your strategies accordingly. It collects real-time data across multiple platforms, using human panelists to track over a million global brands.
Taboola provides valuable insights into audience preferences, helping you adjust your advertising strategies, even though it doesn’t give detailed information on specific campaigns.
Ideal for: Agencies, enterprises and advertisers looking to compare their campaign performance with the competition.
Competitive edge: AdClarity provides insights into your competitors' activities, including their media buying strategies, creative performance and ad placements.
Pricing: Variable depending on your needs.
5. AdSpy
(Source: AdSpy)
AdSpy analyzes Facebook and Instagram advertising to uncover trends, patterns and strategies. You can filter your search by target keywords, interests, demographics and other details and set specific performance metrics.
AdSpy only works on a few platforms within the Meta universe, so consider other options for more complex needs.
Ideal for: Smaller agencies and brands that advertise on Meta and want insights into their competitors’ Facebook and Instagram strategies.
Competitive edge: AdSpy offers a vast database of ads for targeted focus areas, but its platform integration is limited.
Pricing: Subscriptions start at $149 per month.
6. Klue
(Source: Klue)
Klue collects actionable insights on competitors, providing valuable data on how best to adjust your campaigns.
It combines data from multiple sources to provide real-time alerts and competitor monitoring, ensuring you don't miss any changes. Using AI technology, it analyzes customer reviews to help you quickly identify your competitors' strengths and weaknesses.
Ideal for: Enterprises in competitive industries requiring informative data for both marketing and sales teams.
Competitive edge: Klue provides real-time, AI-driven updates to help you keep abreast of any changes or new advertising strategies from your competitors.
Pricing: Varies based on needs, but the average contract costs around $30,000.
(Source: SocialPeta)
SocialPeta delivers insights into marketing and creative analytics, focusing on ad intelligence, audience insight, ad creative and strategy. It works across multiple platforms, including data on ad placement in mobile apps and games.
SocialPeta offers global insights by drawing on a vast database of advertisers, campaigns and strategies.
Ideal for: Enterprises with global reach, particularly those with a strong presence in Asian markets.
Competitive edge: SocialPeta integrates with established global platforms like Facebook, Google, X and Unity. It also covers Asia-specific platforms such as Naver, Ameba, Baidu, Alibaba and more.
Pricing: Varies based on your needs, but you can start with a three-day free trial to see if it fits.
Superads: The perfect companion to ad intelligence tools
Smart use of data and AI automation is essential for monitoring competitors and improving marketing performance—but tracking what others are doing is only half the equation. To truly drive ROI, you need to understand what’s working in your own campaigns and optimize your creative accordingly.
That’s where Superads comes in. With Superads, you can go beyond competitive analysis and get a clear, data-driven understanding of your own ad performance across multiple platforms.
Stop relying on guesswork. Superads’ automated tagging, creative analytics, and multi-channel performance insights help teams make faster, smarter decisions about which creatives to scale. Optimize your ads with confidence—Superads has the insights you need.
Improve your ad campaigns
With the only AI-powered creative insights tool
built for modern marketers.
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