The Top 12 Facebook Ads Reporting Tools for Marketers (2025)
Published Feb 5
Facebook ads reporting tools can give you valuable insights to enhance your brand’s campaign performance, improve ROI and promote team collaboration. Get a headstart with our overview of 2025’s top platforms.
Despite competition from Instagram, TikTok and other platforms, Facebook remains a powerhouse in online advertising, with a global audience of 2.2 billion. In 2024, the platform earned $100.1 billion in ad revenue, making it the second media brand after Google to exceed $100 billion.
This figure is expected to reach $112.8 billion by 2026, fueled by AI advancements like Advantage+ Shopping Campaigns, which could enhance brands’ return on advertising spend by 12%.
Meta emphasizes the importance of data-driven decision-making in Facebook and Instagram marketing. To skyrocket ad effectiveness, marketers should use reporting tools to streamline analysis, improve performance and foster team collaboration.
Below, we'll explore other top Facebook ads reporting tools for creatives and marketers to grow together. But first, let's see why effective reporting and analysis are crucial for ad success.
Why Facebook Ads Reporting Is Essential
Facebook advertising represents a significant revenue source for the platform. As the world's third-most visited website and the third-most downloaded mobile app, with over 3 billion monthly active users, the platform commands a premium for advertising.
Facebook’s average conversion rate is 9.21%—significantly higher than Instagram (3%), TikTok (0.46%) and Google Ads (3.75%).
Today’s marketers must have a good grasp on how their ads perform if they want to take advantage of this fertile marketing space.
Cue social media reporting tools. Let’s examine how they can help marketers, creatives and agencies.
Improve your clients' ROI
Track campaigns, channels and accounts in just one place.
Tailored for your agency's needs. Optimize with AI.
Understanding audience engagement
Audience engagement can be precisely measured through comprehensive data analysis of how users interact with Facebook ads, including click-through rates (CTR), conversion metrics and real-time response patterns.
By tracking these engagement signals, marketers can identify which ads resonate most powerfully with their target audience.
Another layer of analysis includes demographic profiling, interest mapping and interaction analysis.
Getting an overview of engagement patterns—from geographic response rates to behavioral triggers—enables marketing teams to fine-tune their Facebook campaigns for maximum audience connection and response.
Optimizing ad spend
Today’s marketers are expected to maximize every advertising dollar. Rigorous performance measurement with the help of good reporting tools makes this possible.
Key creative analytics can reveal underperforming ads and insights for strategic optimization—from budget reallocation to creative refinements.
This data-driven approach ensures marketing investments deliver measurable returns while eliminating wasteful spending on ineffective campaigns.
Improving creative and messaging
Measuring creative performance has traditionally been challenging, but today’s Facebook ads reporting tools offer valuable analytics insights.
By scrutinizing the performance of elements such as images, CTAs and headlines, marketers can now quickly identify which elements boost or hinder ad performance.
Enhancing collaboration between teams
Creative, marketing, sales and PR teams should be aligned on their objectives and strategies.
Today’s best Facebook ads reporting tools easily integrate with other platforms, enabling data consolidation and quick sharing of insights, making teams more agile and responsive.
Join our referral program
Earn 45% of the first-year subscription for every referral.
5 Factors To Consider When Evaluating Facebook Ads Reporting Tools
Not all Facebook ads reporting tools are created equal. Some tools can’t give you all the data you need, which could mean your marketing decisions won’t be as effective.
Consider these key factors when selecting your Facebook ads reporting tool:
12 Best Facebook Ads Reporting Tools
Ready to get your team the software they need to supercharge your Facebook ad campaigns? Our definitive list of 2025’s top Facebook ads reporting tools will help you find the perfect fit.
1. Superads
Superads is the #1 Facebook ads reporting tool right now. Superads sets the standard for Facebook ads reporting tools. It offers customizable, intuitive reports and dashboards, providing valuable insights for creative and marketing teams without missing a beat.
Key features
- Customizable dashboards to track key metrics, boosting response times.
- Dynamic Facebook ads reporting for easy collaboration across creative, marketing and strategy teams, ensuring everyone can access essential information in a snap.
- AI-analyzed dimensions (beta) for deeper insights into themes, tones and CTAs, helping teams adjust their Facebook ad campaigns effectively.
- Multi-account reporting connects unlimited ad accounts from major platforms like Meta, LinkedIn and TikTok directly, enabling comprehensive campaign analysis in a single view.
- Over 15 detailed breakdown dimensions for Meta platforms provide unmatched insights.
Why you’ll love it
- Set up is straightforward, thanks to Superads’ seamless integration with Meta, TikTok and LinkedIn. No intermediaries required.
- Report building is easy with Superads’ intuitive interface. Reports and dashboards can be customized to any range of metrics and dimensions, depending on your priorities.
- Collaboration has never been this simple. Interactive reports can be shared instantly with team members and relevant stakeholders, keeping everyone aligned and speeding up decision-making.
- AI-powered insights (beta) such as AI auto-tagging automatically categorize content like text, images, audio and video with standardized tags, improving management and searchability while saving your team hours of time.
Great for: Performance marketers, creative directors, design teams, marketing agencies and other stakeholders managing multiple customers and omnichannel ad campaigns.
Advantages: Superads saves teams an enormous amount of time by automating tagging. It also facilitates seamless data sharing, enabling faster Facebook ad campaign execution. By analyzing data from various sources, the platform provides insights beyond basic metrics, helping teams iterate and improve their campaigns on the fly. It’s the Crème de la Crème of reporting tools.
Pricing: Sign up for a free plan today, or go with the professional plan starting at $49 per month (free trial included).
2. Google Analytics 4
(Source: GA4)
Google Analytics is incredibly useful for website and app owners as it provides insights into user interactions and evaluates ad campaign effectiveness. The latest version, Google Analytics 4 (GA4), helps marketing teams to better understand the customer journey.
It uses event tracking instead of user tracking, allowing for precise monitoring of complex interactions across multiple platforms and sites. For example, you can access your Facebook ads data in the Acquisition Overview, User Acquisition, Traffic Acquisition, and Explorations reports.
GA4 also enhances user privacy with IP anonymization, user consent management and customizable cookie settings.
Great for: Businesses of all sizes. Note that smaller and mid-sized companies can benefit from the free version.
Challenges: GA4 features a complex interface, new tracking methods, limited historical data import and a steep learning curve. It excels in web analytics, particularly for Google ads, but relatively poor integration with Facebook ads data makes it less ideal for Facebook ads reporting and analysis.
Pricing: The basic tier is free, with paid options starting at around $50,000 per year for larger datasets and advanced features.
3. HubSpot
(Source: HubSpot)
Hubspot is a comprehensive CRM platform that supports sales, marketing, customer service and operational workflows. Their Marketing Hub offers robust analytics tools for tracking advertising and marketing effectiveness.
This tool helps automate workflows, personalize Facebook ad campaigns and monitor results. Plus, a single dashboard simplifies social media management.
Great for: Medium to large enterprises seeking an intuitive, multipurpose marketing tool with strong analytics capabilities.
Challenges: HubSpot is an incredibly popular CRM and marketing automation tool, but its Facebook ads reporting capabilities are limited.
Pricing: Subscriptions that include reporting capabilities begin at $800 per month, with an initial onboarding fee of $3,000.
4. Adverity
(Source: Adverity)
Adverity is a marketing analytics platform that helps teams make data-driven decisions to improve Facebook ad campaign performance. It converts data from various sources into actionable insights, helping brands improve their campaign ROI on the go.
The platform features intuitive dashboards that simplify the interpretation of complex datasets. Its AI-driven predictive analytics feature enhances Facebook ad campaign management and reporting.
Recently, Adverity introduced a Data Quality Suite to help marketing teams quickly resolve data issues, troubleshoot and obtain reliable insights for stakeholders.
Great for: Large enterprises aiming for advanced data analysis that integrates multiple data sources.
Challenges: Pricing and subscription options are unclear, and the platform's complex channel integration can complicate initial setup. It also lacks focus on paid social channels like Facebook, TikTok and LinkedIn, making it less suitable for digital marketers who are concentrating on Facebook ad reporting.
Pricing: On request.
5. Tableau
(Source: Tableau)
Tableau’s excellent data visualization capabilities have made it popular among marketers.
This tool connects to various data sources, including spreadsheets, databases and cloud services, providing real-time updates and analytics to help teams monitor key metrics and create customizable reports.
Tableau’s intuitive dashboards feature interactive elements like filters and drill-downs, allowing marketing teams to track ad performance in real-time and make adjustments as needed.
Great for: Medium to large businesses seeking clear visualizations of complex datasets for smart decision-making.
Challenges: Despite being a data visualization platform, Tableau can be complex to use. Its high pricing may deter smaller businesses, and manual updates for refreshing reports consume valuable time. Also, the lack of robust version control can complicate the recovery of previous reports.
Pricing: Tiers begin at $35 per user monthly, rising to $115 for “creator” features.
6. TapClicks
(Source: TapClicks)
TapClicks is a marketing reporting and analytics platform that connects over 6,000 data sources to help teams create reports. Its TapAnalytics feature offers real-time analytics, interactive dashboards and AI-powered insights for better decision-making.
The iSpionage feature offers landing page monitoring, website analysis and competitive keyword research. These tools simplify consolidated reporting, making them particularly valuable for large companies managing multiple advertising campaigns at any given point in time.
Great for: Enterprise customers wanting to analyze large volumes of advertising data.
Challenges: TapClicks has a confusing interface and steep learning curve, with limited visualization options and little focus on paid social channels and their associated ad metrics. Its pricing may deter budget-conscious teams.
Pricing: Basic data consolidation plans start at $99, but a TapAnalytics subscription, beginning at $899, is required to unlock the tool’s full Facebook Ads reporting capabilities.
7. Databox
(Source: Databox)
Databox is a business intelligence tool that consolidates data from various sources, allowing marketers to create custom ad insight reports and visualizations. It provides over 350 templates for different industries and KPIs.
The platform’s intuitive user interface and solid customer support make it appealing for newcomers to Facebook ads reporting. Its AI capabilities also allow for customizable dashboards based on top sources in any chosen category, benefiting both rookie and experienced marketers.
Great for: Companies seeking a user-friendly Facebook ad reporting tool.
Challenges: Databox is good at measuring ad performance through high-level metrics and KPIs but falls short in providing in-depth analysis. Its limited focus on paid social channels and associated ad metrics may also be a drawback for some marketers.
Pricing: Several subscription tiers are available, with the premium option costing up to $799 per month.
8. Funnel
(Source: Funnel)
Funnel integrates data from over 500 platforms, including Google Ads, Facebook Ads and Amazon, providing a Single Source of Truth (SSOT) for marketers. With customized metrics and real-time updates, it simplifies performance marketing and uncovers valuable insights for ad campaign management.
Funnel’s Data Hub offers more than 200 pre-built connectors for marketing data to ensure users receive the information they need.
Great for: Medium-sized businesses running multiple ad campaigns across various platforms.
Challenges: Funnel effectively manages data, but the lack of native visualization requires data export to external tools for clarity. Additionally, its sliding pricing scale can make it quite costly.
Pricing: There’s a free starter tier, with costs rising based on data needs.
9. AdEspresso by Hootsuite
(Source: AdEspresso)
AdEspresso by Hootsuite is a user-friendly Facebook ads reporting tool. Its optimization algorithm analyzes campaign metrics in real-time and suggests improvements, while cross-platform reporting and intelligent audience insights enhance its value.
The platform provides tools for creating, managing and optimizing campaigns, including split testing and automation. Additionally, AdEspresso offers collaboration features and customizable reports
Great for: Small to medium-sized businesses with a social-first advertising strategy.
Challenges: AdEspresso connects to a limited number of social platforms, making it less suitable for companies using others. The platform is user-friendly but offers limited analytics, which may not suit brands running complex, multi-channel campaigns.
Pricing: Subscription plans range from $49 to $259 per month, depending on the tier you choose.
10. AdClarity
(Source: AdClarity)
AdClarity is a competitor analysis platform that aggregates real-time ad data (display, video, app and social) from 100s of 1000s of publishers across 50+ markets. It’s a valuable tool for benchmarking Facebook ad performance against competitors, helping you refine your marketing strategies.
This tool provides detailed reports, customizable dashboards and API access for in-depth analysis. It includes breakdowns by keywords, advertiser and publisher spending, and campaigns.
Great for: Large companies in competitive industries seeking data insights to make their advertising stand out.
Challenges: AdClarity is a powerful market insight tool, although the level at which it analyzes data may not suit companies wanting to analyze the effectiveness of individual ads or campaigns. The tool can be complex to set up and integrate, and cost may be a hurdle for smaller businesses.
Pricing: From $450 per month.
11. DashThis
(Source: DashThis)
DashThis is an automated marketing reporting tool that integrates with various data sources like Google Analytics and social media platforms. It allows users to track KPIs with customizable dashboards, preset templates and easy-sharing options.
While it may not be the most advanced tool on the market, its straightforward design makes it a good starting point for Facebook ad reporting.
Great for: Small businesses seeking straightforward Facebook ads reporting tools rather than complex features and integrations.
Challenges: DashThis has fewer integration options and visualizations than other tools on this list. It limits dashboards to a maximum of 50 widgets, which can be restrictive for complex reports. Consequently, users might find the pricing to be quite high.
Pricing: Free trials are available, with subscriptions starting at $42 per month for individual users and going up to $382 per month for the highest tier.
12. Wicked Reports
(Source: Wicked Reports)
Wicked Reports is a marketing attribution platform that helps marketers analyze advertising ROI. It provides customizable models and automated optimizations and integrates with Google, Facebook and TikTok.
The platform’s dashboard provides detailed ad spend versus revenue insights, tracks long-term customer value from campaigns, and displays a “new visit percentage,” indicating new customer acquisition potential.
Great for: Medium to large businesses focusing on digital advertising, especially those seeking detailed insights into ROI across various channels and campaigns.
Challenges: Setting up and integrating Wicked Reports can be complex and time-consuming due to its intricate interface and significant data requirements. The pricing may also place it out of reach for smaller businesses.
Pricing: Subscriptions start at $500 per month.
Why Superads Is the Superior Choice
Facebook remains the top social media platform for businesses looking to enhance brand awareness or target specific demographics. With rising competition, potent Facebook ad reporting tools have become essential for marketers who are dead set on achieving marketing success.
Superads, instead, is the leading creative reporting tool for delivering successful ad campaigns. Its interactive, automated reports and easy-to-use dashboard make it the obvious choice for modern marketers looking to outperform their competitors.
Still think there’s no such thing as a free lunch? Think again. Superads won’t cost you a cent. Take a closer at what you’ll get and sign up.
Improve your ad campaigns
With the only AI-powered creative insights tool built
for modern marketers.
