Facebook Ad Sizes & Specs Overview - Updated 2025

With over 2 billion daily users, Facebook remains a key marketing platform for businesses of every description. Most marketing materials appear in users’ feeds as images, videos or carousel ads, and each format has specific size and spec requirements. If your ads don’t meet design specifications, they might look odd or get rejected. 🤯

In 2025, your Facebook creative must be sharp and optimized to get you the engagement you need. This is no easy feat, especially if limited resources and tight budgets constantly hold you back.

Fortunately, there’s a powerful new tool to add to your tech stack. Superads, designed by Superside, gives you advanced AI-powered insights to measure your creative performance and ensure your ads comply with Facebook’s latest specifications.

But if you’re not convinced just yet, stand by. This Facebook ad specs guide covers everything you need to boost your Meta ad campaigns this year—plus more information on Superads.

Why Knowing Facebook Ad Sizes and Specs Is Essential in 2025

In online advertising, size matters. Using the correct Facebook ad sizes and specs is paramount for hitting your KPIs and maximizing results. A few reasons why:

• Seamless compatibility: Correctly sized Facebook ads enhance engagement across devices, and mobile-friendly video ads (vertical videos under 15 seconds) reduce conversion costs by 12.3%.
• Better performance: Ads that meet Facebook’s specs drive higher engagement and click-through rates (CTRs). Video ads, in particular, get 67.5% more clicks than other formats.
• Improved user experience: Properly sized Facebook ads avoid distortion, cropping issues and slow load times, enhancing user experience and engagement. This contributes to the fact that 54% of marketers find Facebook ads “very effective” for generating sales.
• Stronger creative results: Creative tools like Superads optimize ad sizes automatically so you can focus on crafting impactful, high-performing campaigns.

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Facebook Ad Sizes and Specs for 2025

Facebook ads come in all shapes and sizes. There are four main ad types:

1. Image ads: Eye-catching visuals are used to capture attention and drive target customers directly to a website or app.
2. Video ads: These are often used to highlight product features using motion and sound or to provide a more detailed view of offers.
3. Carousel ads: These ads can display up to 10 images or videos, each with a unique link.
4. Collection ads: This format encourages shopping by displaying items from product catalogs. They can be personalized for each individual to create a custom experience.

Depending on their placement, these ad types have specific image and video size requirements. Let’s take a closer look (it’s also worth checking out this handy cheat sheet).

1. Facebook Feed Ads

Facebook feed ads are the primary ad type seen alongside posts from friends, groups and pages people follow. They can include images, videos, GIFs or 360-degree content.

Image ads specs

• File type: PNG or JPG
• Maximum file size: 30MB
• Aspect ratio: 1.91:1 to 4:5
• Aspect ratio tolerance: 3%
• Minimum image ad width: 600px
• Minimum height: 1:1 ratio = 600px4:5 ratio = 750px
• Resolution: 1:1 ratio = 1440 x 1440px4:5 ratio = 1440 x 1800px

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length: 1 second to 241 minutes
• Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Minimum video ad width: 120px
• Minimum height: 120px
• Resolution: 1:1 ratio = 1440 x 1440px4:5 ratio = 1440 x 1800px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
• Video captions: Optional but recommended
• Video sound: Optional but recommended

Character limits

• Primary text: 50–150 characters
• Headline: 27 characters

360-degree videos and panoramas

You can use 360-degree videos or panoramas in Facebook feed ads for an interactive experience. Users can explore the video from different angles by turning their devices or swiping. Facebook aids interactivity by processing 360 photos with camera metadata.

Best practices:

• Adding captions to your video ads enhances inclusivity for the hard-of-hearing community and caters to those who prefer watching without sound.
• Always opt for brief video content—most video ads perform best at 15 seconds or shorter.
• Show people using your product in real-life settings in your Facebook feed ads. This helps your audience envision themselves enjoying what you offer, especially if the individuals in the ad feel relatable.

2. Facebook Reels

Facebook Reels ads are full-screen, vertical videos placed between organic content, helping you reach customers scrolling on their mobiles. Make the most of this ad type by tapping into trends or doing short tutorials.

Image ads specs

• File type: JPG or PNG
• Maximum file size: 30MB
• Ratio: 9:16
• Aspect ratio tolerance: 3%
• Minimum image ad width: 600px
• Minimum height: 600px
• Resolution: 1440 x 2560px

Character limits

• Primary text: 40 characters
• Headline: 55 characters

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length: No maximum limit
• Ratio: 9:16
• Resolution: 1440 x 2560px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
• Video captions: Optional but recommended
• Video sound: Optional but strongly recommended

Character limits

• Primary text: 40 characters
• Headline text: 55 characters
• Support for auto-captioning: No

Best practices:

• Keep Facebook ads short and relevant. Get to the point quickly, and use captions or text overlays to improve clarity and engagement.
• Leave breathing room in your design: 14% at the top, 35% at the bottom and 6% on each side of Facebook Reels ads to keep important elements visible.

3. Ads on Facebook Reels

Ads on Facebook Reels feature two ad formats:

1. Overlay ads, which are static images that appear as banners or stickers
2. Post-loop video ads, that play for about four seconds after the reel loop.

Image ads specs

• File type: JPG or PNG
• Maximum file size: 30MB
• Aspect ratio: 1.91:1 to 1:1
• Aspect ratio tolerance: 3%
• Minimum image ad width: 600px
• Minimum height: 600px
• Resolution: At least 1080 x 1080px

Character limits

• Primary text: 72 characters
• Headline: 10 characters

Video ads specs

• File type: MP4 or MOV
• Maximum file size: 4GB
• Minimum video duration: 4 seconds
• Maximum video duration: 15 seconds
• Aspect ratio: 9:16
• Resolution: At least 500 x 800px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
• Video captions: Optional but recommended
• Video sound: Optional but strongly recommended

Character limits

• Primary text: 40 characters

Best practices:

• Keep video ads short, ideally 4-15 seconds, to quickly capture attention in the video feed and make an impact.
• Use sound and movement in video story ads to boost brand visibility.
• Experiment with multiple videos for better engagement.

4. Facebook Stories Ads

Facebook Stories ads are engaging, full-screen vertical video ads with fun features like stickers and emojis.

Image specs

• File type: PNG or JPG
• Maximum file size: 30MB
• Aspect ratio: 9:16
• Aspect ratio tolerance: 1%
• Resolution: 1440 x 2560px
• Minimum width: 500px

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length: 1 second to 2 minutes
• Aspect ratio: 9:16
• Aspect ratio tolerance: 1%
• Minimum width: 250px
• Resolution: 1440 x 2560px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
• Video captions: Optional but recommended
• Video sound: Optional but recommended

Character limits

• Primary text: 125 characters
• Headline: 40 characters

Best practices:

• Keep Facebook Stories ads under 10 seconds to avoid splitting them into multiple cards requiring viewers to tap “Play full” to continue.
• Use features like stickers, text overlays and links to customize your Facebook Stories ads and make them feel engaging and authentic.
• Leave 14% (250 pixels) of space at the top and 20% (340 pixels) at the bottom free of text or logos to avoid important details being covered.
• Keep text overlays under 20% of the screen to ensure maximum impact in Facebook Stories ads.

5. Facebook Messenger Stories Ads

Facebook Messenger Stories ads appear in the Messenger app as full-screen vertical ads. They’re an entertaining way to highlight your business.

Image specs

• File type: JPG or PNG
• Maximum file size: 30MB
• Aspect ratio: 9:16
• Aspect ratio tolerance: 1%
• Minimum image ad width: 500px
• Resolution: At least 1080 x 1080px

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length: 1 second to 2 minutes
• Ratio: 9:16
• Aspect ratio tolerance: 1%
• Minimum width: 500px
• Resolution: At least 1080 x 1080px
• Video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps+
• Video captions: Optional but recommended
• Video sound: Optional but recommended

Character limits

• Primary text: 125 characters
• Headline: 40 characters

Best practices:

• Use stickers, emojis and videos in Facebook Messenger to grab attention. (Note: movement and sound can keep viewers hooked.) Videos over 15 seconds will split into multiple cards with an option for viewers to tap “Keep watching” to continue.
• Leave about 15% (250px) of space at the top and bottom of your video free of text or logos to avoid covering key elements like the CTA button.
• Positioning phrases like “Add to basket” prominently in Facebook Messenger ads can prompt conversions by directing audience attention. Use CTA stickers, such as “Shop now,” to encourage the next step, and be clear about the desired action.

6. Facebook Carousel Ads

A Facebook carousel ad lets you share up to 10 images or videos, each with a unique link, headline and description. Facebook Carousel ads are a great way to highlight multiple products and features or tell a story.

Image and video ad specs

• Image file type: JPG or PNG
• Video file type: MP4, MOV or GIF
• Image maximum file size: 30MB
• Video maximum file size: 4GB
• Number of Facebook carousel cards: 2 to 10
• Maximum length: 1 second to 240 minutes
• Aspect ratio: 1:1 or 4:5
• Aspect ratio tolerance: 3%
• Resolution: At least 1080 x 1080px

Character limits

• Primary text: 80 characters
• Headline: 45 characters
• Description: 18 characters
• Landing page URL: Required

Best practices:

• Keep a consistent visual theme across your Facebook carousel ad placements for a seamless and engaging audience experience.
• Create a story by organizing images or videos in sequence to guide your audience through your message in a Facebook carousel ad.
• Each card needs a unique landing page URL. You can either use the same URL for all cards or have different links.
• Carousel ads require a minimum of two cards, but you can add up to 10 for more storytelling opportunities.

7. Facebook In-Stream Video Ads

Facebook In-Stream Video ads play immediately before, during or directly after videos, capturing viewers' attention when they're most engaged.

Image ads specs

• File type: JPG or PNG
• Maximum file size: 30MB
• Aspect ratio: 1.91:1 to 1:1
• Aspect ratio tolerance: 3%
• Minimum width: 600px
• Minimum height: 600px
• Resolution: At least 1080 x 1080px

Character limits

• Primary text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length (desktop): 5 to 15 seconds. The video duration limit may vary by objective.
• Maximum video length (mobile): 5 to 10 minutes. The video duration limit may vary by objective.
• Aspect ratio: 16:9 or 1:1
• Resolution: At least 1080 x 1080px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
• Video captions: Optional but recommended
• Video sound: Optional but strongly recommended

Character limits

• Primary text: 125 characters
• Headline: 40 characters

Best practices:

• Hook your audience in the first second with eye-catching visuals or intriguing questions. Viewers can skip after five seconds, so keep your Facebook in-stream ad concise and focused.
• Eye-catching visuals that contrast with surrounding content will keep viewers engaged and increase their chances of watching the entire Facebook in-stream ad.

8. Facebook Collection feed Ads

Facebook Collection ads enable easy product discovery and shopping on mobile devices interactively. They include a cover image or video and three product images that open a full-screen Instant Experience when tapped.

Image and video ads specs

• Image type: JPG or PNG
• Video file type: MP4, MOV or GIF
• Image maximum file size: 30MB
• Video maximum file size: 4GB
• Ratio: 1:1
• Resolution: At least 1080 x 1080 pixels
• Instant experience: Required

Character limits

• Primary text: 125 characters
• Headline: 40 characters
• Landing page URL: Required

Best practices:

• Manually select products or let Facebook pick 2-4 with automatic collection ads—try both for optimal results. Add at least 50 products to your catalog for a better user experience.
• Incorporate UTM parameters (tracking codes) into your collection ad links to track conversions more effectively in your creative analytics.

9. Facebook Right Column Ads

(Source: Hootsuite)

Facebook Right Column ads are desktop-only ads that appear in the Facebook right column, making them helpful in retargeting customers and driving brand awareness. These column ads are an excellent way to engage your audience while they scroll through content on desktop devices.

Image ads specs

• File type: JPG or PNG
• Aspect ratio: 1:1
• Minimum width: 254px
• Minimum height: 133px
• Resolution: At least 1080 x 1080 pixels

Character limits

• Headline: 40 characters

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length: 1 second to 241 minutes
• Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Minimum video ad width: 120px
• Minimum video ad height: 120px
• Resolution: 1:1 ratio: 1440 x 1440px4:5 ratio: 1440 x 1800px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
• Video captions: Optional but recommended
• Video sound: Optional but recommended

Character limits

• Primary text: 50-150 characters
• Headline: 27 characters

Best practices:

• Your headline and ad copy take center stage for Facebook right-column ads, grabbing even more attention than the image or video. Consider A/B testing different headlines to see what works best.
• Since right-column ads are for desktop only, don’t link to mobile-optimized pages like the App Store. Keep everything desktop-friendly.
• Given the small size of the images, avoid adding any text to your visuals.

10. Facebook Marketplace Ads

Facebook Marketplace ads appear next to relevant listings, giving your ad visibility in a high-intent shopping space. Create your Facebook Marketplace Ads through Meta Ads Manager, set your budget and select Facebook Marketplace as a placement. Then, use Meta Advantage+ to expand your reach even further.

Image ads specs

• File type: JPG or PNG
• Maximum file size: 30MB
• Aspect ratio: 1:1
• Resolution: At least 1080 x 1080px

Character limits

• Primary text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length: 1 second to 241 minutes
• Aspect ratio: 1:1
• Minimum width: 120px
• Minimum height: 120px
• Resolution: At least 1080 x 1080px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps

Character limits

• Headline: 25 characters

Best practices:

• For Facebook Marketplace ads, position your product prominently in the image and use minimal text.
• Include clear pricing and a simple CTA like “Shop now” or “View details” to encourage clicks.

11. Facebook Business Explore Ads

Facebook Business Explore helps people discover your business by reaching those actively searching for content in your industry. It appears alongside Facebook ads and similar organic posts, connecting you with an interested audience.

Image ads specs

• File type: JPG or PNG
• Maximum file size: 30MB
• Aspect ratio: 1.91:1 to 1:1
• Aspect ratio tolerance: 3%
• Minimum image ad width: 600px
• Minimum height: 600px
• Resolution: At least 1080 x 1080px

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length: 1 second to 241 minutes
• Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Minimum video ad width: 120px
• Minimum height: 120px
• Resolution: At least 1080 x 1080px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
• Video captions: Optional but recommended
• Video sound: Optional but recommended

Character limits

• Primary text: 125 characters
• Headline: 27 characters
• Description: 27 characters

Best practices:

• Use striking images that reflect your brand and showcase your product. Incorporate brand colors and unique styling for distinction. Keep the image clean and text minimal.
• Check that your image looks good across different screen sizes, as people may view this type of ad on different devices.

12. Facebook Search Results Ads

Facebook Search Results ads appear in search results on Facebook or Marketplace, targeting users looking for relevant content. These ads in image or video formats help businesses showcase products or services, increasing brand visibility and engagement with potential customers.

Image ads specs

• File type: JPG or PNG
• Maximum file size: 30MB
• Aspect ratio: 1.91:1 to 1:1
• Aspect ratio tolerance: 3%
• Minimum image ad width: 600px
• Minimum height:
600px
• Resolution: At least 1080 x 1080px

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length: 1 second to 241 minutes
• Aspect ratio: 1:1
• Minimum video ad width: 120px
• Minimum height: 120px
• Resolution: At least 1080 x 1080px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
• Video captions: Optional but recommended
• Video sound: Optional but recommended

Character limits

• Primary text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Best practices:

• When creating Facebook search results ads, choose an image or video that fits the topic and stands out from organic content.
• Be sure to set up the Meta Pixel to track conversions on your website accurately.

13. Audience Network Native, Banner and Interstitial Ads

Audience Network extends Facebook’s targeting to websites and apps, reaching users with native, banner and interstitial ads. Native ads blend seamlessly with content, and banner ads capture attention subtly, while interstitial ads provide an immersive full-screen experience.

Image ads specs

• File type: JPG or PNG
• Maximum file size: 30MB
• Aspect ratio: 9:16
• Minimum image ad width: 398px
• Minimum height:
208px
• Resolution: At least 398 x 208px

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length: 1 second to 2 minutes
• Aspect ratio: 9:16
• Resolution: At least 1080 x 1080px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
• Video captions: Not supported
• Video sound: Optional but recommended

Character limits

• Primary text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Best practices:

• Understanding your audience’s needs is essential. Tailor your ad content to resonate with their interests, making it feel natural and engaging.
• Choose the ad format that best fits your campaign goals and audience—native, banner or interstitial—to capture attention and drive results.

14. Audience Network Rewarded Video Ads

These full-screen reward ads offer users value, such as in-app items or exclusive content, in exchange for watching the video. This helps expand your campaign’s reach beyond Facebook while maintaining precise targeting.

Image ads specs

• File type: JPG or PNG
• Maximum file size: 30MB
• Aspect ratio: 1.91:1 to 4:5
• Aspect ratio tolerance: 3%
• Minimum image ad width: 600px
• Minimum height: 1:1 ratio = 600px4:5 ratio =750px 
• Resolution: 1:1 ratio = 1440 x 1440px4:5 ratio = 1440 x 1800px

Character limits

• Primary text: 50-150 characters
• Headline: 27 characters

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length: 3 seconds to 61 minutes
• Aspect ratio: 9:16
• Resolution: At least 1080 x 1080px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
• Video captions: Not supported
• Video sound: Optional but recommended

Character limits

• Primary text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Best practices:

• Research user habits to find peak activity times and tailor ad delivery accordingly to maximize impact and video completion rates.
• Offer rewards that encourage users to watch the entire video, such as exclusive content, to keep them engaged throughout the ad.
• Place ads at natural breaks in the app experience to avoid disrupting the user flow and improve reception.

15. Facebook Groups Feed Video Ads

Facebook Groups Feed video ads use movement and sound to showcase products, services or brands.

Note that if your ad objective is to increase awareness or achieve performance goals such as maximizing reach or engagement, the ad footer (including the headline, description, CTA and URL) will not be visible on mobile devices.

Video ads specs

• File type: MP4, MOV or GIF
• Maximum file size: 4GB
• Maximum video length: 1 second to 241 minutes
• Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Minimum video ad width: 120px
• Minimum height: 120px
• Resolution: 1:1 ratio = 1440 x 1440px4:5 ratio = 1440 x 1800px
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
• Video captions: Optional but recommended
• Video sound: Optional but recommended

Character limits

• Primary text: 50-150 characters
• Headline: 27 characters

Best practices:

• Include a strong, action-driven CTA. Use verbs that instruct users on what steps to take next—whether it’s “Shop now,” “Learn more” or "Sign up.”
• Make sure your video is understandable even when muted by using captions or on-screen text, as many users prefer to watch without sound.

How Superads Boosts Facebook Ad Performance

Now that you’ve brushed up on Facebook’s ad sizes and specs, you’re almost ready to create ad campaigns that shoot the lights out. The next step is to ensure you have the right AI-powered software to help you create and track your campaigns.

This is where Superads, already an absolute lifeline for agencies across the globe, can simplify things significantly. Here’s what you can look forward to if you sign up for free:

Superads for Agencies

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Track campaigns, channels and accounts in just one place.
Tailored for your agency's needs. Optimize with AI.

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Seamless specs compliance

Superads automatically verifies that your creative complies with Facebook’s size, aspect ratio and format requirements.

Better team collaboration

Superads masterfully facilitates creative collaboration with shared dashboards and visual reports. This functionality keeps teams aligned in tracking goals and performance metrics for more effective campaign management.

AI-powered insights for better ads (beta)

Superads gives you AI-powered insights about your ads, without relying on naming conventions, to analyze themes, images and copy. It provides actionable creative and marketing suggestions to improve results.

Real-time performance tracking and adjustment

As the top social media analytics tool, Superads lets you easily track ad performance across multiple campaigns. Monitor KPIs like engagement and conversions like a pro and adjust campaigns quickly for knockout results.

Ace Facebook Ad Sizes and Specs With Superads

To create high-converting social media ads this year, staying updated on Facebook’s ad sizes and specs is an essential part of the job.

Whether running carousel ads or Facebook Marketplace campaigns, closely following the platform’s guidelines will ensure optimal display, boost engagement and increase conversion rates.

This is why we love Superads so much. It helps you do the time-consuming work for us, ensuring specs compliance and measuring ad effectiveness on the go while you focus on growing and translating users to SQLs.

Why waste more time? Sign up to Superads today and try it yourself.

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