Top 10 ad management tools every marketer should know about

Managing a business and marketing it across channels is hard. Manual tracking can result in missing key insights and lead to lost opportunities. If juggling multiple campaigns has become a daily nightmare, read on for relief.

AI and automation have quickly become essential in digital advertising, allowing brands to systemize manual tasks. Today, marketers can rely on precise reporting to make strategic decisions fast.

AI-powered ad management tools simplify data analysis. They enable brands to create seamless, personalized user experiences without missing valuable insights or dealing with unnecessary complications.

Who has time to collate dull reports when your focus should be on driving ad effectiveness? Fortunately, AI is revolutionizing creative analytics. An AI-powered ad performance software like Superads can boost your team’s creativity by saving time.

We’ll get into the features and benefits of various other platforms. But first, let’s review the key criteria to look for in the top ad management tools for your business.

What makes an effective ad management tool

Before exploring the features to look for, it’s crucial to understand what you need from the software. Check out here the top features that any ad management app should have.

5 key features to look for when choosing ad performance tracking software

1. Multi-platform support: Good ad management software saves you time. It centralizes tracking and management of your ad accounts and campaigns across platforms like Meta, TikTok, LinkedIn and Google Ads.
   
2. AI-powered insights and automation: The latest management software feature advanced tools. They’re also built on ad performance tracking software that analyzes your ads' performance. These ad management software tools predict trends, optimize bids automatically and monitor ad performance seamlessly. This frees you up to focus on more strategic, creative work.
   
3. Customizable reporting and dashboards: Today’s most effective ad management platforms include interactive dashboards and easy-to-share campaign reports.
   
4. Data-driven decision-making: Assessing ad performance is critical for optimizing results in multi-platform campaigns. Today’s top-performance marketing software provides creative tagging, ad breakdown dimensions and seamless tracking to simplify your life.
   
5. Scalability and collaboration features: Some tools might impose limits on, for example, users. Choose platforms that match your team size and your plans to scale. The best tools cater to marketing teams, agencies and large enterprises.

Why marketers should invest in these tools

An estimated 90% of business leaders believe creativity is essential for competitiveness​. However, 47% say lack of time is the most significant barrier to creativity.

Fortunately, today’s ad management software can be a game-changer for time-strapped in-house teams and big marketing agencies with multiple clients to attend at once.

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Superads sets the stage for smarter ad management

Ad management tools help you launch and scale paid campaigns—but what’s the point of managing ads that aren’t built to perform? Before you optimize budgets and audiences, you need to know which creatives actually drive conversions.

That’s where Superads comes in.

Superads isn’t an ad management tool—it’s the missing piece of the puzzle that comes before you invest in scaling and after you’ve launched ads to understand what’s working.

It gives performance marketers and creative teams real insights on ad effectiveness, so you can refine creative strategies before throwing more budget behind them.

By breaking down ad performance across 15+ creative dimensions (like hooks, CTAs, and visuals), Superads takes the guesswork out of ad iteration—so when you go to an ad management tool, you’re scaling the right creatives.

Best features and capabilities:

Superads’ built-in AI capabilities and superior reporting tools are the platform's standout features. These include:

• Cross-channel, AI-driven performance analytics to view all your ads in one place.
• Sophisticated AI assistance to help your teams analyze ad performance quickly.
• Automated tagging that eliminates manual data entry for ad performance tracking (in beta phase).
• Extensive AI-powered breakdown dimension categories (15+ for Meta) that give teams deep insights into ad performance.

Ideal for: Enterprises, agencies, performance marketers and creative teams.

Standout attributes:

• Unlimited multi-account reporting and interactive dashboards for agencies and large teams, with no intermediary required.
• Unlimited, customizable dashboards (unlike many other tools in this list).
• No manual tagging is required, saving users time.
• Astute AI-driven insights and creative optimization capabilities.

Pricing: The basic plan is free. Sign up for a 30-day trial to explore all the paid features.

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Top 10 ad management tools every marketer should know about

Superads' engineers and experts have extensive experience in building successful campaigns. We picked the digital advertising platforms with the best ad tools and highlighted the reasons behind our choices.

See them below.

1. HubSpot

(Source: HubSpot)

HubSpot’s ad management software is a seamless, CRM-connected platform designed to simplify ad creation, tracking and optimization. It brings multi-channel campaign management under one roof, giving marketers a complete performance overview.

Best features and capabilities:

• Direct integration with HubSpot’s CRM for automatic lead syncing and streamlined ad management.
• AI-powered automation to optimize targeting and improve audience segmentation.
• Multi-platform compatibility with LinkedIn, Facebook, Instagram and Google Ads for unified campaign reporting.
• Flywheel reporting for real-time insights into lead generation, conversion trends, and ROI.

Ideal for: Growth marketers, performance marketers, in-house marketing teams, and agencies managing multi-channel paid campaigns.

Standout attributes:

• A centralized dashboard makes it easy to manage and analyze cross-platform campaigns in one place.
• No technical expertise required—intuitive interface and effortless setup.
• Smart automation and AI-driven insights reduce manual work while improving campaign performance.

Pricing: The core platform is free. Premium features are available in paid plans. Pricing varies based on usage and additional tools. You can find more details on HubSpot’s pricing page.

2. Adzooma

(Source: Adzooma)

Adzooma is a specialized pay-per-click (PPC) ad management platform offering a centralized dashboard for managing and analyzing your ad campaigns across popular platforms. It provides marketing teams with a quick performance overview.

Best features and capabilities:

• Easily integrates with major advertising platforms like Google, Facebook and Microsoft.
• Instant AI recommendations to enhance ad creative, optimize keyword strategies and refine audience targeting.
• Customizable dashboards, detailed performance reports and actionable insights to optimize campaign strategies.

Ideal for: PPC marketers, small agencies, freelancers and in-house marketing teams.

Standout attributes:

• A customizable dashboard makes managing multiple ad platforms and creating tailored reports easy.
• Its user-friendly interface requires no technical skills and is quick to set up.
• AI and automation streamline campaign optimization and maximize ROI by combining data insights. This reduces the need for constant manual work.

Pricing: The basic plan is free. Standard packages range from $59 to $159 per month, with tailored pricing available.

3. Smartly.io

(Source: Smartly.io)

This digital advertising platform is built to boost performance marketing campaigns on top social networks like Facebook, Instagram, TikTok, Snapchat and Pinterest.

Smartly.io’s ad performance tracking software simplifies the entire ad creation and reporting process. It covers everything from creating ads to optimizing performance in real time. It’s a good tool for brands and agencies aiming to automate and grow their paid advertising efforts.

Best features and capabilities:

• AI-powered creative optimization generates and refines ad creatives through automated processes.
• Automated A/B testing dynamically manages budgets for optimal performance. It experiments with different ad versions and adjusts bids based on real-time performance data.
• The tool offers good cross-channel ad management as it integrates with major ad platforms.

Ideal for: Agencies and in-house social media teams looking to automate social ads and test creative.

Standout attributes:

• Three suites—Creative, Intelligence and Media—address all aspects of ad management.
• End-to-end automation automates the entire ad life cycle.

Pricing: Demo-based and tailored for mid-to-large-scale advertisers.

4. AdRoll

(Source: AdRoll)

AdRoll is an AI-driven ad management and retargeting platform that helps brands boost conversions, enhance return on ad spend (ROAS) and improve customer retention.

Marketers can manage online ads across the web, social media and email using one user-friendly dashboard.

Best features and capabilities:

• Cross-channel advertising manages campaigns across Google, Facebook and more.
• Dynamic product ads (DPA) personalize ad generation based on user behavior.
• Advanced multi-touch attribution shows how each touchpoint influences a user's conversion journey and assigns credit to each point for better reporting and analytics.

Ideal for: eCommerce brands, DTC businesses and performance marketers.

Standout attributes:

• AI-powered retargeting uses machine learning to analyze visitor behavior and deliver personalized ads across social and native channels. The tool’s full-funnel marketing capabilities also blend retargeting with email marketing to nurture leads.
• Seamless integration with leading eCommerce platforms makes it user-friendly for online businesses.

Pricing: Free trial or starter plan available, followed by flexible pricing options.

5. RollWorks

(Source: RollWorks)

RollWorks is a B2B account-based marketing (ABM) platform that helps businesses find and connect with high-value accounts through digital channels.

This ad management software helps B2B marketers, sales teams and demand generation pros grow their pipelines. It works its magic by facilitating precise targeting and personalized engagement.

Best features and capabilities:

• AI-driven targeting uses firmographic data (characteristics used to segment and categorize companies and organizations into defined groups) and behavioral insights to create targeted marketing campaigns.
• Multi-channel advertising makes it easy to personalize campaigns across digital and traditional media platforms.
• Integrates seamlessly with CRM systems like Salesforce and HubSpot and marketing tools like Marketo and Pardot, improving lead nurturing and aligning sales and marketing efforts.

Ideal for: B2B marketers, SaaS companies and agencies.

Standout attributes:

• RollWorks is a leading account-based marketing platform concentrating solely on B2B account-based targeting.
• The platform’s multi-touch attribution provides clear insights into account engagement. It helps marketers track the customer journey so that ad spending can be optimized effectively.

Pricing: Tailored pricing is available with a free trial for retargeting features.

6. 6sense

(Source: 6sense)

6sense is a powerful account engagement platform that harnesses AI to enhance account-based advertising. It helps marketers identify target audience behaviors, prioritize accounts and create personalized campaigns.

The platform’s Revenue AI™ feature gathers data on website activity, company size, buyer profiles and intent, turning this information into actionable insights.

Best features and capabilities:

• Predictive analytics and AI insights help forecast buyer intent and identify the different stages of the buying process.
• Advanced segmentation distinguishes between anonymous buyers and those whose identities are known.
• Cross-channel campaign automation integrates digital advertising and content marketing for unified, automated campaign management.

Ideal for: Enterprise-level organizations, B2B marketers and demand-generation teams.

Standout attributes:

• The Revenue AI™ feature gathers data and provides actionable insights. It identifies high-intent accounts and recommends the best ways to engage with important decision-makers.
• The conversational email feature generates personalized emails in a flash.

Pricing: 6sense offers custom pricing designed for mid-to-large enterprises, which is determined by company size, ad spend and desired features.

7. Hootsuite

(Source: Hootsuite)

Hootsuite is a popular tool for social media marketers seeking a comprehensive solution to manage and optimize ad campaigns.

This platform simplifies the creation, optimization and analysis of social advertising campaigns from a single, user-friendly dashboard.

Best features and capabilities:

• Uses OwlyWriter, with some limitations, for AI content creation.
• Enables seamless ad publishing, boosting and performance analysis across various social media platforms. This facilitates smooth social advertising management.
• Social listening and scheduling allow for efficient post-scheduling and brand monitoring.
• Detailed insights on ad performance through advanced reporting and analytics make it easy to get an overview of campaign performance.

Ideal for: Freelancers, small teams and social media marketers.

Standout attributes:

• Its user-friendly dashboard and robust social listening features make managing social ad campaigns simple.

Pricing: The Professional plan costs $99 per month and includes a free 30-day trial for a single user.

8. Google Ad Manager

(Source: Google Ad Manager)

Google Ad Manager, previously called Google AdWords, is a powerful advertising platform that allows agencies to create, manage and optimize ad campaigns across Google’s search engine and partner websites.

While it performs well within Google’s ecosystem, it struggles with integration on non-Google channels. The platform can also be complex to use, posing a challenge for beginners or small businesses.

Best features and capabilities:

• Advanced targeting options based on location, demographics, interests and search behavior.
• Supports diverse ad formats, including image and video, driving versatile campaigns.
• Employs machine learning algorithms for real-time bid adjustments, plus A/B testing.

Ideal for: Businesses of all sizes, marketing agencies and freelancers.

Standout attributes:

• With over 3.5 billion daily searches, it offers unmatched audience access.
• The platform’s advanced automation tools continuously optimize campaigns using real-time data and machine learning.

Pricing: Pricing for Google Ads depends on factors like industry, competition and target audience. The average cost-per-click for search network ads is usually between $1 and $2.

9. Facebook Ads Manager

(Source: Facebook Ads Manager)

Facebook Ads Manager is Meta’s all-in-one platform for creating, managing, and optimizing ad campaigns across Facebook and Instagram. It provides advertisers with a powerful toolset to build high-performing campaigns, reach precise audiences, and track real-time performance.

Best Features and Capabilities:

• Advanced audience targeting based on demographics, interests, behaviors, and location.
• Seamless integration with Instagram, enabling cross-platform ad placements.
• Multiple ad formats, including single images, carousels, videos, and interactive experiences.
• Automated bidding and budget optimization to maximize ad spend efficiency.
• Real-time performance tracking and A/B testing for continuous campaign improvement.

Ideal for: Performance marketers, social media advertisers, agencies, and businesses of all sizes looking to scale their paid campaigns on Meta platforms.

Standout Attributes:

• A centralized dashboard makes it easy to launch and oversee multiple campaigns at once.
• Creative Hub allows advertisers to design, preview, and test ad creatives before launching.
• AI-driven optimizations help improve audience reach, engagement, and conversion rates with minimal manual effort.

Pricing: Facebook Ads Manager is free to use, but ad costs depend on budget, bidding strategy, and audience competition. Advertisers can set daily or lifetime budgets and adjust spending at any time.

10. Skai

(Source: Skai)

Skai, formerly called Kenshoo, is a strong digital advertising platform that helps marketing teams to manage cross-channel campaigns, optimize bids and tap into predictive analytics.

Skai offers complete media buying solutions across search, social, retail media and programmatic advertising. Additionally, it taps into deep retail media and data insights to guide advertisers in making wise choices.

Best features and capabilities:

• Centralized campaign control across platforms such as Google, Microsoft, Facebook and retail media channels.
• Integration with top eCommerce platforms like Amazon, Walmart, Target and Instacart for advanced marketplace advertising.
• Customizable dashboards and multi-touch attribution for real-time performance insights.
• Seamlessly connects with CRM tools, analytics platforms and third-party data sources for integrated ad strategy.

Ideal for: Large brands and agencies managing multi-platform campaigns, especially in retail and eCommerce. Financial services, travel and B2B marketers can also benefit from the tool’s tailored bidding strategies and predictive insights.

Standout attributes:

• Cross-channel optimization that unifies search, social, retail media and programmatic advertising in one platform.
• AI-driven forecasting and budgeting, which helps advertisers anticipate trends, optimize spend and maximize ROI.
• Deep retail media integrations, which makes the tool valuable for eCommerce brands.
• Uses machine learning for predictive bidding and efficient budget allocation.

Pricing: Skai provides four clear pricing tiers, with a starting rate of $95,000 per year.

Superads: The secret key to better ad management

The best ad management software products improve ad performance, automate tasks to save time and deliver valuable real-time insights.

Selecting any tool from our list will streamline your campaign execution. For optimal campaign performance across platforms, enhanced ad results and increased ROI, Superads should be your number-one choice to know what ad creatives are the true winners.

Try Superads

Improve your ad campaigns

With the only AI-powered creative insights tool
built for modern marketers.

Get started for free