5 Creative Reporting Tools for Successful Ad Campaigns
Published Jan 3
Successful ad campaigns require identifying the creative that effectively engages and reaches your target audience. Fortunately, the latest creative reporting tools can assist in this process. One platform is a stand-out solution.
Your business can no longer afford to “spray and pray,” hoping that one of dozens of ad campaign ideas will deliver.
Competition for customer attention is simply too high.
For a brand to succeed today, you need conversion-focused insights to help you understand what resonates with your audience and how to shape your ad strategy for a high return on investment.
There’s a sea of creative reporting software that can assist, but finding the right tool for your needs can be challenging. Start your search with our definitive list of top creative analytics solutions that can help boost your ad campaign performance.
Superads features at the top for a good reason: it provides cutting-edge, multi-channel and multi-campaign reports that supercharge creative team collaboration and streamline ad creation.
Interested? Keep reading to discover more.
Why Creative Reporting Matters for Ad Campaign Success
Grabbing your target audience’s attention with standout creative is essential if you hope to hit KPIs. Research shows high-quality creative assets can double your sales impact, and 90% of business leaders view creativity as vital in maintaining a competitive advantage.
Investing in effective ad creative and tracking its impact is crucial for successful campaigns. Traditional reporting platforms, like the native analytics tools in social platforms (e.g., TikTok Ads), often fall short. Their reports aren't focused on the creative, and often cannot analyze specific creative elements, limiting the insights you gain.
Having a creative reporting tool is key for teams to respond swiftly to changing market dynamics and campaign performance.
When ad data is presented in a way that both creative and marketing teams can easily understand, it supports better collaboration, agility and continuous campaign creative improvement.
Believe us when we say it’s worth tapping into today’s top independent reporting software. Not because we are one, but because today’s creatively optimized ads can yield more than four times your organization’s return on ad investment (ROAS).
You would also want better ROAS, too, right?
The best creative reporting platforms offer detailed insights into the performance of your creative assets, including the images, videos and text you’ve used. From all this data, you can securely scale or optimize where needed.
Challenges in Traditional Reporting Methods
The latest independent creative reporting tools differ from traditional reporting methods, which present various challenges:
Challenge #1: Platform-specific limitations
Native reporting on platforms like Meta, Linkedin or TikTok is quite limited. Their respective ad managers have been built for managing ads, but not really for reporting.
Their data visualization options might not be very friendly. And what works for one platform may not be possible on another, making it difficult to get a holistic view of campaign performance across multiple channels.
Simply, your ads deserve better.
Challenge #2: Manual, time-consuming processes involving spreadsheets
A traditional analysis approach typically involves manually crunching numbers in a spreadsheet to generate some reports.
This labor-intensive process delays timely insights, which may result in missed opportunities. Also, human error can undermine creative data, jeopardizing your ad campaigns instead of enhancing them. We don’t have time for 2000-style spreadsheets anymore.
Challenge #3: Lack of cross-functional collaboration
Traditional reporting tools and native reporting can limit data sharing, hindering alignment between creative and marketing teams. All team members should have access to the same insights to refine creative elements together for the best results.
Challenge #4: Reporting tools with limited capabilities
A few of the reporting tools on the market offer better insights than traditional methods but still lack features like multi-account reports or might suffer from excessive pricing.
5 Top Creative Reporting Tools for Successful Ad Campaigns
Time to add a specific creative analytics tool to your arsenal to gain a competitive advantage?
Streamline your ad campaign reporting with our selection of the latest, greatest creative performance solutions:
1. Superads
Key features:
- In-depth reporting across social platforms (Meta, TikTok, LinkedIn Ads)
- Unlimited, customizable reporting boards
- Advanced segmentation
- AI Copilot (Chat)
- AI-driven ad insights & creative suggestions (beta)
- Collaborative features for multiple teams
Top reporting tool Superads helps to achieve seamless team collaboration, provides detailed ad campaign insights and offers customizable feedback options.
Superads’ advanced data-driven features help teams quickly identify effective creative elements—such as CTAs, images and videos—within creative assets they bid on socials to enhance engagement on the fly and improve future campaigns.
Sharing insights is effortless with Superads. Instead of static snapshots, you can share interactive reports with your team, enabling everyone to easily understand performance, identify areas for improvement and collaborate effectively.
Leverage AI-powered suggestions gleaned from your reports to make data-driven adjustments and optimize each campaign for maximum impact.
Watch how Superads work here:
With Superads, visual reports and one-click report sharing make communication between teams and customers easy, ensuring marketing and creative efforts are aligned to deliver successful campaigns again and again.
Ready to perfect your ad game?
Pricing: Powerful free plan with unlimited team members, report sharing and over 15+ Meta breakdown dimensions.
Professional plan with unlimited reports starts at $49/month.
Custom plans for agencies with multiple accounts. Learn more here.
Great for: Any type of company advertising on Meta/LinkedIn/TikTok. Cross-functional team collaboration, data-rich AI-driven ad insights (beta) and visual reporting to share with different departments in your organization.
Get Creative That Performs
With the only AI-powered creative insights tool built for creative teams and performance marketers.
2. Motion
(Source: Motion)
Key features:
- Detailed ad insights
- Visual reports
- Collaborative features
- Performance comparison
Motion’s creative analytics tool provides insights into ad performance across social platforms. It helps test messaging, identify underperforming ads and offers a comprehensive view of campaigns.
Features include intuitive visual reporting, easy sharing of insights and a tool for monitoring competitors’ paid social campaigns and tracking trends.
While Motion offers straightforward reporting, its AI features are less extensive than some of the alternatives on this list.
Pricing: On request (Motion offers a free tier for individual users and paid tiers for teams and larger brands.)
Great for: Media buyers and marketers seeking straightforward visual comparisons to gauge ad performance and quick insights into competitor performance data.
3. Looker Studio
(Source: Looker Studio)
Key features:
- Detailed ad insights
- Collaborative features
- Performance comparison
- Clear data and updates
- Business intelligence solutions
Looker Studio (formerly Google Data Studio) is a visualization tool that lets you connect to various data sources from Google, including Google Ads, Google Analytics, Search Ads 360, Sheets and YouTube.
It updates your creative data through a live connection and offers customizable visualizations and reporting options.
You’ll get a video ad preview on how your assets are performing—instead of a specific-piece creative analysis like Motions’s gallery charts or Superads’ full-customizable boards for multiple accounts, at once.
Looker is a powerful data analytics tool used mainly for business intelligence, with creative reporting as a secondary feature. However, its complex creative segmentation process hinders its analysis of elements such as CTA type or visual style.
Also note that, if you’re going to use Looker to build a social report, for example, you’ll still need to extract ad data from another tool. i.e. Zapier or Supermetrics, for non-Google products.
Pricing: Free
Great for: Only visualizing data from multiple sources to drive revenue.
4. Sprinklr
(Source: Sprinklr)
Key features:
- Detailed ad insights
- Cross-channel comparison
- Performance comparison
- Customizable reporting
- Social media management
Sprinklr is a customer experience platform that enhances ad performance with AI-driven analytics and creative optimization. It offers predictive analytics, compliance checks and cross-platform performance insights.
The platform is ideal for enterprise teams managing multiple creative assets and social channels. However, it’s primarily designed for social media management, not detailed creative reporting.
Pricing: Self-serve solutions start from $199 per month.
Great for: Larger enterprises requiring social media management features and good creative reports to inform future campaigns.
5. DashThis
(Source: DashThis)
Key features:
- Performance comparison
- Cross-channel comparison
- Detailed visualizations and dashboards
- Customizable reporting
- Campaign overviews
DashThis is a user-friendly tool that provides clear performance dashboards for ad and campaign performance.
It tracks KPIs like conversions and Return on Advertising Spend (ROAS) and integrates with platforms like Google Analytics and TikTok Ads.
While DashThis can translate complex data into customizable reports, it doesn’t analyze creative elements.
Pricing: Individual subscriptions are $42 per month; business packages are $246 per month.
Great for: High-level campaign overviews and simple, customizable visualizations.
Why Superads Is the Ideal Solution for Creative Reporting
Superads is the stand-out creative analytics solution for your ad campaigns. Here’s why:
Superads: Your Creative Reporting Superpower
Modern brands need sophisticated analytics solutions to measure ad effectiveness and creative performance metrics to drive growth.
With a cutting-edge ad performance tool like Superads, you can kick dust in the eyes of your competitors.
Our solution’s advanced, AI-powered analysis and actionable insights will help you maximize your ad performance and achieve remarkable results.
Claim a 30-day free trial for a professional plan today. Sign up now.
Get Creative That Performs
With the only AI-powered creative insights tool built for creative teams and performance marketers.
